The SEO Blog
Notes on search
Essays and field notes on technical SEO, web performance, and the quiet mechanics of ranking. Written from audits, not opinion.
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Why is Google rewriting my title tags?
Welcome to the title tag tug-of-war. You write the perfect headline. It’s witty, keyword-rich, brand-friendly. And then Google shows up,...
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JavaScript SEO: What breaks, how to catch it, and what to do about it
JavaScript is everywhere. Frameworks like React, Angular, and Vue dominate modern web development. But when it comes to SEO, JS is still...
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How long does SEO take? The answer no one wants to hear
“OK, but how long until we rank #1?” If you’ve ever said this, or had it said to you - you already know the uncomfortable truth: SEO is a...
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Has Google set web standards too high? An SEO perspective
Every year, SEO gets harder. Not because search is fundamentally broken - but because Google keeps raising the bar. Want to rank...
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gtag.js vs. Google Tag Manager: Which Should I Choose?
Two tools. Same goal: collect data. But gtag.js and Google Tag Manager (GTM) go about it in very different ways - and using the wrong...
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What is Cumulative Layout Shift (CLS) and How to Optimize For It
When your site jumps around unexpectedly while someone’s trying to use it, that’s Cumulative Layout Shift (CLS). And it’s a problem. Out...
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11 Shareable Content Ideas to Power Your 2023 SEO Strategy
As we move into 2023, shareability of content has become a staple in an effective content marketing strategy. This valuable marketing...
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6 Fundamental SEO Principles That Aren’t Going Anywhere in 2022
SEO is growing and evolving all the time. Fifteen years ago, keyword stuffing and spammy content were the way to get to the top of your...
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