Welcome to the title tag tug-of-war. You write the perfect headline. It’s witty, keyword-rich, brand-friendly. And then Google shows up,...

JavaScript is everywhere. Frameworks like React, Angular, and Vue dominate modern web development. But when it comes to SEO, JS is still...

“OK, but how long until we rank #1?” If you’ve ever said this, or had it said to you - you already know the uncomfortable truth: SEO is a...

Every year, SEO gets harder. Not because search is fundamentally broken - but because Google keeps raising the bar. Want to rank...

Two tools. Same goal: collect data. But gtag.js  and Google Tag Manager (GTM)  go about it in very different ways - and using the wrong...

When your site jumps around unexpectedly while someone’s trying to use it, that’s Cumulative Layout Shift  (CLS). And it’s a problem. Out...

As we move into 2023, shareability of content has become a staple in an effective content marketing strategy. This valuable marketing...

SEO is growing and evolving all the time. Fifteen years ago, keyword stuffing and spammy content were the way to get to the top of your...