SEO expert & consultant

Hi, I'm Yossi. 👋

I help websites earn their place in search: strategy, technical SEO, local, and web performance. Currently on the Technical SEO team at Wix.

Read the blog My experience

The modern SERP

Search is more than ten blue links now.

Most journeys still start with a search, but the results page now answers, summarizes, and recommends on its own. And it is no longer just people reading your site: LLMs train on it, AI assistants quote it, and agents act on it, deciding who gets cited, recommended, and visited next. Modern SEO means being visible and readable to all of them.

Organic traffic, last 12 months

+128% organic clicks

Where you show up

Google organic#1
AI OverviewsCited
AI ModeMentioned
AI agentsAgent-ready

What I do

Four corners of the same craft.

SEO Strategy

Over 8 years in the industry, planning and executing strategic initiatives across B2B and B2C, including large-scale projects with Fortune 500 companies. Keyword research, competitor analysis, and data-driven prioritization.

Technical SEO

Crawling, indexation, and web infrastructure. Detailed technical audits, site migrations, technical requirements for new pages, and custom analytics dashboards to keep score.

Local SEO

Visibility for businesses with thousands of locations nationwide. Competitor analysis, Google Business Profile optimization, and local landing pages that drive both online revenue and foot traffic.

Web Performance

Website performance and user experience with a strong emphasis on Core Web Vitals. CrUX and lab data analysis, hunting down the bottlenecks that hurt loading, stability, and interactivity.

what I see when I look at your site

GET /blog/javascript-seo ......... 200 | GooglebotGET /experience .................. 200 | Bingbotrender: LCP 1.4s, CLS 0.02 ...... PASSGET /sitemap.xml ................. 200 | Googlebotcanonical: /blog/how-long ........ OKGET /blog/title-tags ............. 200 | GPTBotschema: Article + Person ......... VALIDredirect chain: 0 hops ........... CLEANGET /about ....................... 200 | Googlebotindex coverage: all routes ....... FULLGET /blog/javascript-seo ......... 200 | GooglebotGET /experience .................. 200 | Bingbotrender: LCP 1.4s, CLS 0.02 ...... PASSGET /sitemap.xml ................. 200 | Googlebotcanonical: /blog/how-long ........ OKGET /blog/title-tags ............. 200 | GPTBotschema: Article + Person ......... VALIDredirect chain: 0 hops ........... CLEANGET /about ....................... 200 | Googlebotindex coverage: all routes ....... FULL

Under the hood

The interesting problems live under the hood.

Most of my work happens where visitors never look: crawl data, rendering pipelines, CrUX reports, server logs. The most valuable part of the job is finding the quiet, overlooked issue that has been holding a site back all along.

See my experience →

From the blog

Recent writing

All posts →

July 7, 2026

Get in touch.

A question about something I wrote, a search problem you would like a second opinion on, or a professional enquiry. I am always glad to hear from people in and around the industry.

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